About Team Eureka

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Eureka Process Leadership Team

Eureka Process was founded by Allen Edwards, who saw a need for Managed Service Providers to gain insight into their business and processes, as well as strategic guidance. Access to consultants who can marry the needs of the business with the needs of its people and who aren’t afraid to roll up their sleeves and get to work with you.

We’ve been building a solid team of experienced, humble, and compassionate people to help you get to the next level. Meet the team below.

Eureka Process’ Core Values

Core values are revealed through behaviors, not intentions.
They are our guiding principles in everything we do in business.

-Allen Edwards


We value the freedom to be away from the office, just as much as the freedom to work and provide. We want to enable our clients, team members, and vendors to do the same.



We value relationships over transactions. We want the best for all of us. We thrive when you thrive.


Continuous Improvement

Growth is intentional! We want to keep getting better and doing better by enabling the same for our clients. We want all stakeholders to grow personally, financially, their knowledge, and their confidence.


We help IT service providers and Managed Service Providers run a more insightful business.

Allen Edwards

Allen Edwards

Founder, President, Leadership Consultant

Schedule a one-on-one strategy consultation

Allen started Eureka Process with a view to benefiting their clients through immersion in their daily process and activity. Allen brings his breadth of technical and leadership knowledge to the table, along with proven leadership implementation skills to guide his clients and their teams through fostering the development of the hard and soft skills that make success inevitable.

Allen is strict about Eureka’s mandate, always add value first, whether that means working with C-level executives to elevate their leadership game or getting hands-on with front-line techs or the sales team.

He aims to offer his clients a sense of relief from the demand and complexity of running a successful MSP and reinvigorates teams with enthusiasm and a sense of possibility.

Allen began his I.T. career in 1994 as an entry-level tech, climbing the ladder through positions such as network technologist and then division manager in just six years. He founded his first I.T. company in 2002, and in ten short years led the enterprise through a transition from break/fix to MSP, and from custom ticketing to AutoTask before moving to ConnectWise Manage.

A sought-after MSP expert, Allen helps Business Leaders and their teams optimize ConnectWise Manage capabilities while building meaningful, growth-centered relationships that support next-level performance.

With a passion for adventure, Allen fills his spare time nurturing any one of his varied interests. From scuba diving to snow skiing, acro yoga and travel – he looks to take in all this world has to offer.

Brook Lee

Brook Lee

Vice President, vScreening Lead, Process Consultant

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Brook began her career in I.T. as desktop support and progressed consistently through developmental roles as IT manager and server administrator before entering a leadership role as a virtual CIO responsible for project management and client relationships. Now, in her role as Vice President at Eureka Process, she supports MSP business owners who have felt isolated in their journey by validating their experience and providing the guidance they need to eliminate barriers to progress.

Brook believes strongly in leadership by example and encourages leaders to genuinely connect with their teams. She is invested in the success of each of her clients and prefers to approach her practice as a team member rather than a vendor. She enjoys the collaboration involved in consultancy and works to help teams and their leadership take steps toward their vision each and every day, reminding them that progress is a marathon, not a sprint.

Working to develop customized systems and solutions that support the business over the long term is at the core of what she offers to her clients. A master at leading with a personal touch, Brook’s approach is proof that serving is the new selling and that relationships are the new currency.

A self-proclaimed Triumph enthusiast, Brook enjoys motorcycles. Her bike is a Street Triple named Brixton and she has put over 6,000 miles on it in the last year, she loves to ride! She loves helping the new riders of a local female motorcycle group and organizing rides all over Georgia. She is also a mom to three wonderful daughters and when she’s not behind the desk or in the football stands, you will find her spending time with her family.

“Eureka Process have been instrumental in helping me improve my company’s organization, marketing message and processes. Allen’s experience in the MSP industry adds tremendous insight into how my MSP should work, bringing added value to his business coaching program. I highly recommend working with Allen if you want to improve efficiency within your organization. Thanks for all your help!”

Tracy Hardin

President, Next Century Technologies

Adam Edwards

Adam Edwards

Leadership & Process Consultant, Chief Implementer

Need to discuss a support ticket? Book a call.

While they may have a common last name, Allen and Adam aren’t related — though being placed at the same IT conference luncheon table was a funny coincidence.

Adam has risen through the ranks of the IT industry, starting his career in website coding, he has found his niche in process development and documentation. Previously serving as Service Coordinator to Operations, managing the steps from ticket creation to billing, he knows the process because he has built and self-tested it.

After using the ConnectWise Suite for a decade, Adam now focuses on educating business owners to use the tools they have to make their jobs, and therefore their lives, easier. He aspires to share the lessons learned throughout his career to help educate business owners and develop process-driven team players.

To put it simply, Adam has a passion for how things work. Whether he is working on cars, building a computer for gaming, or taking time away from the screens to go hiking, he is actively absorbing hobbies and developing other talents like cooking and photography.

Veronica Dunn

Veronica Dunn

Chief Marketing Officer

Are you looking to collaborate? Book a call.

Veronica has always had an appreciation for logic and syntax, earning a Linguistics degree from the University of Florida. In 2010 she moved to Prague for an adventure and ended up staying there for 10 years. While there she co-owned a ski rental business that provided services to both locals & tourists. Veronica developed their online reservation systems and e-commerce websites to manage inventory and sales. She is an expert in MS Access database development and design solutions using MS Access and Visual Basic for Applications (VBA).

In 2020, Veronica decided to take a break from business ownership to focus on her own personal growth. Her favorite quote is “If you want to achieve greatness stop asking for permission.” and likes to remind herself that life is not for the timid.

Veronica is still very passionate about the entrepreneurial world and the opportunities it provides. The Eureka Process approach allows her to help other business owners work smarter & be more efficient while getting the support they need to make it happen. She believes that by adopting the processes of The Eureka Process, anyone can succeed.

Veronica now lives in Florida and spends her weekend paddleboarding, interior decorating, “thrifting” and DIY, and learning to mix music. She misses snowboarding and traveling – her next dream destination being Japan for its fresh powder riding!

“Since engaging Eureka Process in our organization, we’ve gone from meetings that weren’t very productive, to a meeting structure that gets things done. Everyone feels heard and valued and we actually accomplish steps toward our goals that everyone can get behind. We started meeting with just the partners, but before long we found we wanted the same results across all departments. Our facilitator, Allen, still leads our leadership team, dispatch team, and finance team, and we’ve even been able to self-facilitate our own service department meetings now.”

Sol Niederman

My IT Crew

Alfonso Mena

Alfonso Mena

Finance & Process Consultant

Alfonso offers 12+ years of expertise designing and supporting business plans, forecasts, budgets, and reporting activities in medium-to-large companies. Alfonso also has specialized knowledge in emerging technologies, such as blockchain technology, cryptocurrencies, and assets digitalization.

Throughout his professional career, he has proven to be a change agent with the aptitude towards analyzing and improving processes across multiple functions, teams, and countries – specifically applying his talents in the US and Latam.

From Spain and now based in Madrid, Alfonso has joined Eureka Process to help smaller companies achieve success. As a highly driven person, Alfonso is passionate about bringing new ideas to life and improving existing infrastructures and processes for the better.
In his free time, Alfonso says “Sports has been such a big part of my life,” and lists: skiing, swimming, padel tennis, hiking, and as of late, golf. He also enjoys reading and, most of all, spending time with his loved ones.
Sree Somanath

Sree Somanath

Community Manager

Sreenath started his career in journalism before making an early switch to marketing. He started in the gritty arena of the oil & gas industry in the Middle East, helping grow a small government contractor to a major competitor. Then followed more than a decade of marketing and business development roles, including pitching Scotland to prospective investors, and launching a baby monitor in North America.

He brings to Eureka Process his varied experience in successfully leading marketing efforts in different verticals internationally. As our Community Manager, Sree looks forward to working with the team to help take the Eureka Community to new heights. From innovative digital marketing and social media engagement to building relationships with the members and other stakeholders, he aims to leverage his skillsets to add value to our growing community.

In any spare time outside of evening law school, Sreenath enjoys reading science fiction, traveling with his family, finding novel recipes to whip up in his kitchen, and hooking up his guitar to an amp and cranking it up!

Growth Is Intentional

We're Hiring!

We're Hiring!

ConnectWise and MSP Administrator

Our ConnectWise and MSP administrator will help our clients at IT Services firms learn the best practices for their industry and apply specific methodologies taught by Eureka Process.

Much of our unique process revolves around documented processes, an attitude of being flexible yet structured, and communicating, following, and improving processes.

Apply now!