Marketing

Marketing is one of my favorite categories to dig into. Primarily because it’s mostly positive. The issues I see come from marketing teams are usually how do we build a team and how do we make more money? This can be far more rewarding than ticket resolution times are upset clients. Start out with M01 – Marketing & Sales Funnel for the strategy, and then launch straight into M02 – Marketing Bandwidth to start getting those leads coming in!

  • M01 - Marketing & Sales Funnel

    Dec 7, 2020

    Tags: Marketing, Processes, Sales I was having a difficult conversation with a client recently about marketing and sales. For some reason, we were having trouble communicating that day. I started talking about conversion rates and…

  • M02 – Marketing Bandwidth

    Nov 12, 2020

    Tags: Marketing, Processes, Sales Every activity you have for marketing, should have it’s own spreadsheet or other tracking mechanism showing your conversion rates and costs, as discussed in M01. Download [1.39 MB] ALSO READ  M01…

  • M02.01 - Marketing Process

    Nov 12, 2020

    Tags: Marketing, Processes, Sales ​This document provides an overview of all lanes of Marketing Bandwidth as described in M02 – Marketing Bandwidth. Define here all lanes of marketing, the purpose, metrics to be measured, and…

  • M02.03 – LinkedIn

    Nov 12, 2020

    Tags: Marketing, Processes, Sales LinkedIn is a professional networking tool for people to learn about business opportunities and marketing strategies thus the platform provides an enormous opportunity to connect with individuals who are in decision-making…

  • M02.10 – Drop Around Bags

    Sep 30, 2020

    Tags: Marketing, Processes, Sales Drop Around Bags are a way to get your human capital paying double duty for you. The general premise is that your technicians, engineers, and account managers who are going onsite…

  • M03 - Marketing Returns

    Sep 30, 2020

    Tags: Marketing, Processes, Sales Marketing Returns Article Download ALSO READ  M02 – Marketing Bandwidth ALSO READ  SA04 - Client First Year Timeline

  • M06 – Social Media Style Guide

    Nov 12, 2020

    Tags: Marketing, Processes, Sales The style guide should inform your team’s approach to posting content. That way, no matter which of your team members is posting or interacting, the tone and appearance remains cohesive and…

  • M11 - Security Benefits Marketing

    Sep 30, 2020

    Tags: Marketing, Processes, Sales This document is to help you get started with “what to say” when try to promote security products. So many clients get hung up on stack and technology, which are all…